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TechRadar
TechRadar
Lance Ulanoff

Why cosmic Orange? Apple answers the hard questions about its new premium iPhone 17 Pro color

Apple Greg Joswiak John Ternus Mark Spoonauer Tom Guide
Apple iPhone 17 Pro Max HANDS ON.

Apple's new Cosmic Orange iPhone 17 Pro and iPhone 17 Pro Max didn't come as a complete surprise at Tuesday's Awe Dropping event; many leaks hinted at the premium color left turn. Still, the vibrant hue marks a real departure from the more muted finishes of previous iPhone Pro line-up handsets.

In a conversation with Apple Global Marketing head Greg Joswiak and the company's Senior VP of Hardware Engineering John Ternus (along with Tom's Guide Global Editor in Chief Mark Spoonauer), the pair of executives noted that the new colors are, in part, a direct product of the switch from Titanium on the last set of iPhone Pro and Pro Max phones to anodized aluminum.

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