
On the 101 in my bumper-car Prius, there’s one billboard that invariably gets a chortle out of me.
It’s for AI security and compliance startup Vanta, with the tagline: "Compliance that doesn’t SOC 2 much." SOC 2 is a certification that outlines how companies should manage and protect customer data. While it’s not legally required, it's become a crucial standard for enterprise SaaS companies—though the certification process is notoriously time-consuming.