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Fortune
Fortune
Sebastian Herrera

Why companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an 'AI hangover'

Sven Gerjets, chief technology officer at Gap, speaks on stage on a panel at Fortune Brainstorm Tech 2026. (Credit: Michael Faas/Fortune)

In corporate America, AI has moved far past the hype cycle into practical implementation. Autonomous agents are handling complex, real-world tasks on behalf of companies that go beyond simple data insights.

But building operational AI at scale requires more than just raw algorithmic power. At Fortune Brainstorm Tech this week, executives from third-party logistics giant C.H. Robinson, Gap, AI lending platform Upstart, and object storage firm MinIO argued that true enterprise success requires treating AI as a strategic partner. This involves implementing something like a digital supervisor that acts like a centralized safety layer above AI models to enforce guardrails, ensure compliance, and guarantee error-free results for enterprises.

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