Neeraj Tolmare, the chief information officer at Coca-Cola, says the artificial intelligence pilots that he invests in only get authorized if the beverage giant can envision revenue generation or big efficiency gains once fully in production.
This strategy reflects a mandate from Coke’s CEO James Quincey and the broader leadership team that demands that AI experimentation “has to be tied to a real outcome that moves the needle for us,” says Tolmare. “We are all about scale.”
