Chelsea could be set to lose millions from a potential sponsorship deal ending early. The Blues have many commercial partners ranging from the main shirt sponsors Three to Trivago but one of the more innocuous brands may be forced to pull the plug.
The Blues ran into trouble with Three earlier this year after Roman Abramovich's assets were sanctioned by the UK government in response to Russia's invasion of Ukraine and his reported actions in regard to it. The mobile phone company temporarily suspended their sponsorship and had some visible traces of the logo wiped from around Stamford Bridge, though it was never removed from the club shirts.
Three signed a major deal with the club in 2020 worth £40m a season, but that ends in 2023 and it is so far uncertain as to whether the deal will be extended. The sponsorship was renewed once the club changed hands to American owners Todd Boehly/Clearlake Capital in May.
