When celebrities including Jessica Alba, Alicia Keys, America Ferrera, and Kristen Bell fill Instagram with bright pink blazers and wide-leg pants, it’s not just a fall suiting trend. It’s a call to action. Specifically, to show up for women at the 2024 polls.
The bright fuchsia workwear seen on everyone from Megan Rapinoe to Ariana DeBose on Instagram this past month comes courtesy of Argent and its third-ever #VotingSuitsYou campaign. The initiative, first rolled out during the 2020 presidential election cycle, asks women of all backgrounds to flood their feeds with pink outfits and a plan to vote. Argent has designed its own pink blazers, trousers, tops, and T-shirts for the occasion, but the label says anyone can wear anything pink to participate. A portion of the proceeds from Argent's official collection benefits When We All Vote, a nonpartisan civic engagement nonprofit founded by Michelle Obama.
