Data is the lifeblood of the digital economy, helping businesses create new products and services, target their customers, and make decisions every day. According to IDC’s 2022 Global DataSphere forecast report, 221 zettabytes of data will be generated worldwide in 2026. As companies become ever more reliant on digital technology, and the amount of data they use grows exponentially, the value of all that data increases with the risk of losing it.
85% of UK businesses handle digital data, with almost all organisations with 10 or more employees doing so. World Backup Day is a timely reminder that, now more than ever, companies of every size and sector must be prepared against data loss and theft, by backing up and better protecting their data. But that’s not enough when there is so much at stake.
