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Newslaundry
Newslaundry
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Oeendrila Lahiri

Why brands like Amazon unfriend actors like Swara Bhaskar

Like Hollywood, the Mumbai film industry too can offer a lesson or two to the world every once in a while. For the past two weeks or so, Swara Bhaskar, an up-and-coming Indian actress, has been at the centre of a most curious unravelling.

Unlike most powerful celebrities and brand ambassadors, Bhaskar prefers to take unambiguous positions on the hate politics that is currently gripping India. Consequently, she has been no stranger to social media persecution and negative publicity since the Modi government assumed office in 2014.

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