Chaotic. It’s the label that’s hard for Gen Z to shake off. Sure, looking from the outside in, they’re known for switching interests overnight, abandoning platforms as quickly as they joined them, slipping through the cracks of every marketing strategy built to hold them in place. Forever mid-scroll, mid-change, mid-crisis.
However, this is a generation whose lives have been shaped by economic uncertainty, political instability, and a digital environment where attention is the most fought-over commodity and a huge list of social media platforms are competing for them. They came of age during Brexit, Trump, and Covid – a time when the foundations that older generations once relied on crumbled in front of them.
