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Benoît Gomis, Sessional Lecturer, Munk School of Global Affairs and Public Policy, University of Toronto

Why Big Tobacco's attempts to rehabilitate its image are so dangerous

Big Tobacco is still alive and well, despite colossal worldwide efforts for tobacco control measures. (Shutterstock)

In September, Imperial Tobacco Canada, the Canadian subsidiary of British American Tobacco, was awarded the “Great Place to Work” certification, one of the leading authorities on workplace culture.

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