Why becoming more self-obsessed is the last thing the next generation needs

The key to unstoppable confidence lies in becoming unashamedly obsessed with yourself.”

Appearing innocently in my inbox, these words made me want hiss like a cat – bare my teeth and unsheathe my claws, hackles raised. The ones that followed were no better: “True self-obsession requires breaking societal conditioning that labels self-focus as selfishness.”