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Inverse
Inverse
Erin Kelly

Why Audi’s Head Of Brand Strategy Is Optimistic About The Future — A Conversation With Jessica Thor


Jessica Thor, Director of Brand Strategy at Audi of America, has been with the luxury automaker for 15 years — long enough to have witnessed the 2009 unveiling of the concept car for their flagship electric series, the e-tron. Back then, for many consumers, electric vehicles (EVs) were a futuristic ideal.

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