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Autosport
Autosport
Sport
Luke Smith

Why Aston Martin won't copy its way to Formula 1 success

The first stage of the team’s new £200 million factory is due to open in May, acting as a big shot in the arm for its push to grow, while the arrival of Fernando Alonso is also set to be a major storyline through 2023. Year three of five is a big one.

But while it may want to emulate the likes of Mercedes and Red Bull by competing for world titles, and has enlisted talent from an array of teams throughout the field, Aston Martin is not looking to copy its way to success in F1. It wants to do things the Aston Martin way, knowing that originality is the only way to get an edge over more experienced opposition.

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