
In the weeks leading up to the midterm election on November 8, environmental groups have been trying to get the attention of the 2 million Americans who care about climate change but don't usually vote. Their advertisements are appearing on Facebook feeds, popping up on Hulu, and getting delivered to mailboxes week after week. The main message? Your representative finally did something about climate change this year, so you should vote to keep them in office.
"It's a real holy sh*t moment — in a good way," says the narrator in an ad for Senator Mark Kelly, a Democrat from Arizona. "Mark Kelly met the moment. Send him back."