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Digital Camera World
Digital Camera World
Rod Lawton

Why are we so obsessed with cameras that can do absolutely everything?

Sony A1.

I’m not picking on the Sony A1 in particular, but it is a good example of a camera designed to be spectacularly good at everything. After all, it has 8K video, 50MP stills, 30fps continuous shooting – it’s an extraordinary technical achievement. It’s perhaps the closest we’ll ever get to the perfect camera. But a lot has happened since the launch of the Sony A1 in 2021, and none of it good for Sony’s powerhouse flagship.

One thing that hasn’t changed is the price. It has come down a little in the UK, but the Sony A1 is still up at its original $6,500 asking price in the US. That’s a heck of a lot of money. You’d better really need all those features because for sure you’re paying for them.

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