Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design.
But why are brands continuing to embrace anti-design? To learn more, I caught up with Ollie Patterson, managing director at creative agency Mynt, to discuss the value of embracing imperfection, the importance of intention, and what will follow the anti-design trend.
