As fans gear up to buy tickets to Taylor Swift's Eras tour, many are worried they won't be able to afford a ticket to sing and dance along with their favorite performer.
And they're not blaming Swift for the high prices. Their vitriol is focused on Ticketmaster, the nation's largest ticket company. The company, which is owned by Live Nation, has instituted a number of changes to its ticketing process over the years—particularly for acts with sizable interest like Swift—to help prevent scalpers and bots from buying up all of the inventory and immediately reselling the tickets at a premium.
