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Reason
Reason
Steven Greenhut

Why Are Pickup Trucks Ridiculously Huge? Blame Government.

One of my favorite economic rules is simple. Whenever a progressive scold blames capitalism or private companies for a "market failure"—i.e., the inefficient or seemingly inexplicable distribution of goods or services in the economy—it's best to dig a little deeper. Almost always, some government regulation, tax, or law is largely to blame.

One recent example involves the proliferation of mega-pickup trucks. It doesn't take scientific analysis to notice these vehicles, which account for more than 20 percent of all passenger vehicle sales in the United States, have gotten huge. I recently parked my 2012 full-size V-8 RAM next to a new model in a parking lot and mine looked like a toy. They've gotten pricey, too. I paid $19,000 for mine brand new—and the average full-size pickup now approaches $60,000.

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