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The Guardian - AU
The Guardian - AU
Entertainment
Alyx Gorman explains it to Josh Taylor

Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

Three women holding mobile phones
The quizzes ask questions about your taste in music, accessories, plush toys and booze before assigning you a Little Miss or Mr Men Character to share on TikTok. Photograph: Catherine Falls Commercial/Getty Images

So Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes on TikTok?

Yes, a series of 21st century updates on ​​Roger Hargreaves’s Mr Men and Little Miss children’s books have been pretty much inescapable on social media for the past few weeks (unless, like me, you unfollow every account that posts one). Don’t assume the youngs are immune either – on TikTok the hashtag #littlemiss has racked up 188m views and counting.

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