You are talking to a friend who lives in another state, and you are both complaining about the high cost of groceries. They mention a great coupon they just used from a major national brand. You are surprised because you have never seen that coupon in your local store or on your app. This frustrating experience is not an accident. It is the result of a sophisticated marketing strategy called “regional couponing.” Companies will intentionally offer different discounts in different parts of the country for a variety of strategic reasons.
