While Apple hasn't officially revealed the iPhone 16, no shortage of rumors have surfaced about what the Cupertino company could offer for the next devices. The list of new features sounds impressive, but according to a new study, many potential iPhone 16 buyers aren't looking to buy a new phone for any of those new features.
The study comes from CIRP (Consumer Intelligence Research Partners). The firm asked people why they planned to upgrade to an iPhone 16, and none of the rumored or confirmed new features were the top reason. Instead, 44% of people surveyed claimed they were upgrading because Apple considers their current phone obsolete.
