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International Business Times UK
International Business Times UK
Carson Beale

Why Are People Boycotting Sephora? Beauty Giant Slammed Over 'Tone-Deaf' Mariah Carey Christmas Ad

Mariah Carey stars in Sephora’s Christmas advert alongside Billy Eichner as a rebellious elf staging a ‘strike,’a scene now criticised as ‘tone-deaf’ online (Credit: Instagram via @mariahcarey)

Mariah Carey's annual 'It's Time' holiday video has returned — but this year, the pop icon's collaboration with Sephora is drawing more criticism than cheer. Viewers are accusing both Carey and the beauty retailer of being 'out of touch' for a campaign many see as tone-deaf during the ongoing cost-of-living crisis.

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