You have likely noticed a major shift in the aisles of your favorite retailers like Target, Costco, and Kroger. The store’s products, known as house brands or private labels, are taking up more and more shelf space, often pushing trusted national brands aside. This is not happening by accident. It is a deliberate and highly profitable business strategy that benefits the retailer in several key ways. By prioritizing their own brands, retail chains gain more control over their inventory and their bottom line.
