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Evening Standard
Evening Standard
Lifestyle
Claudia Cockerell

Why are men giving us the collective ick?

There’s a long and fruitful tradition of women expressing disdain for men, but the discourse has reached a new frontier: men are, on an inherent level, just incredibly cringe. The last few weeks in particular have dealt some pretty devastating blows to mankind’s PR.

The viral Vogue article, “Is having a boyfriend embarrassing now?” has been the water cooler chat du jour. The piece argues that just having a boyfriend is mainstream and bad for street cred – posting pictures of them is even worse. Boyfriends have joined Labubus and Dubai chocolate on the trash heap of content we have been oversaturated by, and so it stands to reason then that boyfriend-obsessed women come across as “quite culturally loser-ish”.

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