
Ask any casual golfer to name the leading golf brands and they’ll no doubt reel off the likes of Taylormade, Ping, Callaway and Titleist, yet few brands have a bigger presence in both professional and pleasure golf than Fujikura, who are represented in the bags of many of the game’s biggest stars including Rory McIlroy and world number one Scottie Scheffler.
While the head of the driver tends to gets all of the attention, it’s the shaft that actually ‘powers the engine’ and when it comes to understanding of how golf shafts affect performance, Japanese company Fujikura is the name that stands out above the rest.