Fashion has always followed cycles, from Sixties’ mods to a decade bookended by thong-baring low-rise jeans and yoga pants (we’re looking at you, 2000s). Yet, no matter the decade, styles of the past always seem to nudge their way into current movements as we take inspiration from the trendsetters that were. This seems to be the case at the moment. As Fashion Month has come and gone in a blur of (old) Celine bags and statement coats, there’s been a hint of a trend revival: Tumblr Twee.
Tumblr Twee refers to the Alexa Chung-inspired dressing of the early 2010s, think tights under shorts, clunky loafers and Zooey Deschanel in New Girl (or anything really). The trend was seen on the UK’s style set at London Fashion Week in February, with runway viewers clad in French sailor shirts, jewel-hued quilted jackets and hair kept in place with a neat row of bobby pins — all stalwarts of the pre-Instagram era. And while it’s only natural to see a revival of a trend that once was, surely it’s too soon to give CPR to a trend that’s less than a decade old?
