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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Doug Farrar and Greg Cosell

Why are Dak Prescott and the Dallas Cowboys failing in the red zone?

Through the first four weeks of the 2023 season, the Dallas Cowboys have more opportunities in the red zone than just about any other offense. They have 19 drives inside the opposing 20-yard line, and they’ve converted just seven of those drives into touchdowns. The Buffalo Bills also have 19 red zone drives this season, and they’ve converted 13 of them into touchdowns. Dallas’ 36.8% red zone conversion rate is the NFL’s third-worst, behind only the New Orleans Saints and the Houston Texans.

Per FTN (formerly Football Outsiders), Mike McCarthy’s offense ranks first in plays per drive (7.74) and third in scores per drive (0.55), but Dallas ranks first in field goals per red zone trip (0.34), and 30th in touchdowns per red zone trip (0.37). Overall, the Cowboys are 24th in points per red zone trip (4.21), which makes sense when you’re exchanging all those potential touchdowns for other things.

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