Last month, Louis Vuitton Beauté—helmed by creative director Pat McGrath—dropped a make-up range comprising eyeshadow quads (£190), lip balms (£120) and satiny, LV-embossed lipsticks (£120), which you can purchase alongside their own monogrammed "trunk", for a whopping £2,130.
Beauty has always been a gateway into the designer world, but previously buying in would set you back around £20 to £50, for everything from M.A.C Cosmetics lip pencils and Chanel nail polishes to Dior's lip oils. Lous Vuitton's recent pricing strategy, then, reflects a larger shift in an industry that is becoming more competitive, subject to the whims of politicians, and increasingly expensive.
