Why are Americans toasting their fairy bread, and can the New York Times stop them?

Fairy bread: the New York Times said to lather untoasted white bread in unsalted butter and add 100s and 1,000s (which it called ‘round rainbow sprinkles’). Photograph: Margarita Medvedeva/Getty Images

Rafqa, I saw you making fairy bread in the office kitchen … Love that for you, but why?

I was overwhelmed with a wave of inspiration, brought on by a strong sense of nostalgia! And also a recipe for fairy bread showing up in the New York Times a few days ago.