Last month, HBO Max revealed what would swiftly become one of the most roasted rebrands of the year. With the dropping of the 'HBO', the service is now simply Max – a move many have described as a (less successful) version of Facebook famously dropping the 'The'. And now another aspect of the new identity is coming under fire.
Today's the day that HBO Max has become, simply, Max. Unveiled by Warner Bros in April, the platform now combines the offerings of Discovery+ and the original HBO Max. And users are not only mourning the loss of the HBO name (and the prestige it signifies), but also the purple brand colour. Because now, like seemingly every other streaming platform, Max is blue. (Looking for design inspiration? Check out the best logos of all time.)
