Why are AI-generated images of clocks always set to 10 past 10? I think I know the answer…

AI-generated images, created using Adobe Firefly. Left image depicts a product-style image of a watch on a bokeh-filled background. Middle image depicts empty room with only a chair and a clock on the wall. Right image depicts a woman's wrist with a watch on it. .

I’m a bit of a watch enthusiast – not that I’ll ever manage to get my hands on an Omega or Rolex – so when I saw a headline from Medium entitled: “In the AI art world, the time is almost always 10:10,” I immediately knew why. Nope, it’s not the time of the AI apocalypse (phew!). It has a lot to do with photography...

I couldn’t read the rest of the article because it’s behind a paywall, so I’m sure it came to a similar conclusion, but pop off to any watch or clockmaker’s website and I'll bet nearly all imagery will be set to 10:10.