At Apple’s 2024 Special Event, the tech giant unveiled the new Apple Watch Series 10, AirPods 4, and the latest iPhone 16 and iPhone 16 Max. However, for those following the anticipation leading up to the event, it was clear that several rumoured products—at least three or four—didn’t make an appearance. And, frankly, that’s a good thing.
For the first time, it feels like Apple is truly aligning its product strategy with its sustainability goals. While the company has long been making strides in environmental responsibility—last year’s Apple Watch Series 9 and Apple Watch Ultra 2 were certified carbon-neutral when purchased with select bands—the broader picture is now coming into focus.
