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Lifestyle
Kamran Mahroof, Associate Professor, Supply Chain Analytics, University of Bradford

Why ‘All Eyes On Rafah’ went viral – and why you need to be careful when sharing AI images

AL Rafah Bella Hadid Lewis Hamilton Mark Ruffalo Instagram
The 'All Eyes On Rafah' Instagram graphic. QubixStudio/Shutterstock

What do supermodel Bella Hadid, actor Mark Ruffalo, racing driver Lewis Hamilton and approximately 47 million people have in common? They all reposted the viral “All Eyes on Rafah” picture on their social media platforms.

The image, generated by artificial intelligence (AI), depicted tent camps for displaced Palestinians stretching out into the horizon, overlaid with the phrase “All Eyes on Rafah”. The phrase itself comes from World Health Organization representative Dr Richard “Rik” Peeperkorn, who said that “all eyes” were on Rafah when speaking to journalists back in February.

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