The film industry is no stranger to transformation. From practical effects to digital wizardry, every generation of filmmakers has had their revolution. But according to director and creative technologist Jason Zada, we’re not just witnessing an evolution, we’re standing on the cusp of an AI-powered content renaissance.
Jason isn't new to filmmaking – he directed the 2016 film The Forest starring Game of Thrones star Natalie Dormer – but it's with his viral marketing and music videos, such as the Elf Yourself campaign and the interactive horror Take This Lollipop where he found his voice.
