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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Why AI isn’t a threat to creativity — it’s a catalyst

A shot from Samsung's latest ad mocking Apple.

AI is evolving to a point where it is integrating into nearly every industry — from healthcare to Hollywood. For creative fields, though, AI’s impact has stirred intense debate. I see it every time I log on to LinkedIn and read posts from former industry colleagues and friends frustrated by layoffs and unemployment. As someone who spent years in the creative industry, writing for TV, film and global advertisers, I know first-hand how scary the unknown can be. But let’s remember, this isn't the first time we creatives have had to evolve. In fact, I believe, evolving is something we do best.

Human creativity helps us evolve

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