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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Why AI game art is a fool's errand

Activision Reddit
An alleged AI-generated image in Call of Duty Black Ops 6.

AI is everywhere, and it's in many of the games we know and love today. According to GDC's 2024 State of the Industry survey, 49 per cent of developers are experimenting with AI tools, in the areas of art and prototyping in particular.

And some of the big players in game development have committed to adopting AI into game development.

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