The past few years have triggered something of a creative awakening. The rapid rise of tools like ChatGPT and Midjourney has pushed creative leaders to rethink not only how work gets made, but what creative craft actually means. And we are only beginning to get comfortable weaving AI into the fabric of our creative practice as we guide teams through a fundamental shift in how creative work happens.
As we begin to find our footing, a new challenge is coming into focus. Creatives entering our studios and agencies are concerned about more than the craft. They want to know about accountability, too. What does AI cost the environment? How do we combat bias? How is AI changing the workforce? These kinds of questions point to the next phase of AI literacy – and many senior creative leaders are still learning how to answer them.
