
For five long years, academics and self-proclaimed nerds have yearned for the return of JSTOR merchandise. Now, their prayers have been answered. JSTOR’s Gear Store and its highly coveted hats are slated to return in early 2023.
Among individuals that pride themselves on a mix of intelligence and ironic humor, this news may seem like a godsend. Others likely find it baffling. Why would a digital academic library make merch? Even accepting that it does, why would its return be worth announcing like a sort-of geeky Supreme drop?