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Fortune
Fortune
Jeremy Kahn

Why a top YouTube exec is defecting to an A.I. startup

Photo of Martin Kon, Cohere's new COO and formerly YouTube CFO (Credit: Courtesy of Cohere AI)

Welcome to this week’s edition of Eye on A.I. I’m just back from San Francisco where, as Alexei reported last week, we hosted Fortune’s Brainstorm A.I. conference. It was wonderful to see some of you there. Alexei did a great job of providing a summary of some of the key takeaways in last week’s newsletter. I highly recommend reading his report, if you haven’t already.

One overwhelming trend that was clear from the conference was the way in which advances in natural language processing are rapidly transforming business. The technology is enabling unstructured data to be pulled directly from written documents and analyzed and summarized. It’s also powering the advent of more useful chatbots and the creation and editing of images from text prompts for both entertainment and marketing. These NLP-based technologies are going to shake up the way a lot of established companies do stuff. It is also going to create some amazing opportunities for startups to build potentially big businesses on the back of these capabilities, fine-tuned on smaller data sets for various industry verticals.

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