For many amateur golfers, a custom fitting session is seen as the ultimate solution to their equipment woes. An occasion to massively look forward to, it's an opportunity to walk into a state-of-the-art studio, hit a few balls, and walk out with a brand new club perfectly tailored to their game.
The promise of a "perfect fit" in just an hour is a powerful one. However, as a former custom fitter and a PGA Professional who has spent countless hours around both the best players in the world and regular club golfers, I'd argue that this idea is a myth. A single, one-hour custom fitting session is not the be-all and end-all of equipment optimization; for me, it should just be the first step in a much longer process.
