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Fortune
Fortune
David Meyer

Why a new badge for connected-device security could benefit the smart home sector

An Amazon Ring security camera sits on display at the Amazon.com Inc. (Credit: Andrew Burton—Bloomberg via Getty Images)

More than three decades after the U.S. Environmental Protection Agency launched the Energy Star program, to help consumers find energy-efficient gadgets, the Federal Communications Commission (FCC) is doing something similar to steer people towards safer internet-connected devices.

The FCC and the White House today unveiled a program called the U.S. Cyber Trust Mark, which will see a shield logo attached to electronic goods—like smart TVs and refrigerators, smart climate control systems, and fitness trackers—that meet essential cybersecurity criteria.

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