Qualtrics chief security officer Assaf Keren wanted to make his colleagues more aware of the increasing quality and dangers of deepfakes. So he created a video that showed the company’s president as an evil AI persona who was sent from the future to warn workers about the looming threat of video and voice impersonations.
He spent just $20 on the experiment. “Because I was lazy, not because I couldn’t do it for free,” Keren said at Fortune’s Brainstorm AI in San Francisco this week.
