The fast food industry has spent decades trying to make ordering a burger faster. Digital menus, mobile apps, self-service kiosks—you name it. Now, artificial intelligence wants a turn at the drive-thru speaker. But at Chick-fil-A, the familiar “my pleasure” still needs to come from a human.
While McDonald’s is testing AI-powered voice ordering at its drive-thrus, Chick-fil-A CEO Andrew Cathy says his restaurants won’t follow suit. The chicken chain isn’t rejecting AI altogether, but it believes some parts of the fast food experience are better left to humans, even if technology could make them more efficient.
