A new business which aims to lead the UK floristry industry into a more sustainable era has launched in Staffordshire.
After returning to work from beating breast cancer, Rosie Broom, from Stafford, set up the Ethical Florist Collective to realise her dream of becoming her own boss.
Rosie – who has a 'lifelong love of flowers' – has launched a website selling ethical, UK-made floristry supplies.