Whole Foods CEO Jason Buechel told Yahoo Finance Thursday that the grocer is cutting store prices to compete with other major supermarket chains that are looking to appeal to more shoppers affected by rising food costs.
“We’ve been doing so much work on trying to bring down our prices,” Buechel said during a conversation with Yahoo Finance Executive Editor Brian Sozzi for Yahoo Finance's Opening Bid podcast. The multinational grocery store — which infamously snagged the nickname “whole paycheck” due to its pricey food items — reportedly reduced prices on 25% of its items, including 880 products under its private label 365.
