Whole Foods is scrapping luxury offerings and ramping up its range of cut-price products at London stores as it seeks to rekindle its appeal to middle-income shoppers amid widening losses.
The high-end supermarket has axed its famous ‘cheese vault,’ a separate room at its flagship Kensington site packed with fine cheeses that carried a hefty price tag, as well as slashing its range of eco-friendly, packaging-free grains and nuts that can be purchased using refillable containers.
