Affordable, friendly and ready for tourists – this is the message behind a new drive to promote Syria as a holiday destination, despite a recent human rights report determining the Assad government was responsible for “crimes against humanity” and the Foreign Office warning against all travel to the country.
In a bid to revive the country’s once thriving tourism industry before the devastating civil war killed thousands, levelled cities and drove 13 million people from their homes, the government has begun a concerted campaign to convince investors – and holidaymakers – that Syria has much to offer foreign visitors.
