Criticism of Paul Feig’s Ghostbusters reboot began more than two years before its release. Specifically, it started the moment that the director of Bridesmaids and The Heat announced, in 2014, that he and writer Katie Dippold were to cast four women as paranormal exterminators. The fate of their film was all but sealed.
A year later, the first trailer for the film swiftly became the most disliked film trailer on YouTube – and then most disliked YouTube video ever. Such a concerted campaign of vitriol did not lessen with the film’s release.
