The Rugby World Cup is kicking off in France on Friday night — with hospitality businesses this side of the Channel anticipating a sales bonanza.
The opening ceremony is being staged at the Stade de France in Paris, before the hosts get the tournament under way with a clash against favourites New Zealand. The ceremony, which promises to “showcase French culture”, will be beamed to 182 countries with fans of both teams hoping to reach the final on October 28.
