This summer, the Women’s World Cup 2023 will see teams from the six major confederations head to Australia and New Zealand for a centre-piece tournament hailed as the culmination of years of explosive growth in the game. Expanded from 24 nations to 32, the month-long, 64-match event will shine a global spotlight on stars like Alexia Putellas, Sam Kerr, Catarina Macario, and, fresh from their historic European Championship win, England’s own Lionessess.
But, as things stand, it’ll be broadcast to an audience of precisely no one in countries like Germany, France, Spain, Italy, and England.